You might be wondering what determines how much a TV ad  for your small business costs?

Let me explain this question in a simple way. The cost of placing an ad or commercial on air depends on two main expenses: production and distribution which is also referred to as broadcasting.  Production costs include the expenses of creating the actual television commercial, such as hiring an ad agency and a professional production crew. Often times broadcasters have affiliated production teams and casting crews. Ontodaytv and TodayTv has its own dedicated ad production unit who can assist your small business in production of ads , TV Commercials, and OTT content production. To know more about ontodaytv and TodayTV pricing contact us today. TodayTv Media Package

TV ad production costs can vary greatly, but you can expect it to cost anywhere from $1,500 to $50,000. Broadcasting costs, or distribution, are the main expense, averaging just under $105,000 for a 30-second commercial on network television.

• TV ad production costs: As little as $800 to over $30,000

• Broadcasting costs: Averages $100,000, but can cost more.

Average TV Ad Production Costs

You can go about producing a TV commercial in a number of ways, depending on you and your team’s creative capabilities as well as your advertising budget. A team that is able to produce their own TV ad in-house might spend as little as $1,000.

On the other hand, a business that outsources to an ad agency for a professionally produced TV commercial will spend closer to $10,000 or $20,000, but it can be upward of $50,000. This cost can further increase exponentially if, for instance, a celebrity is hired to appear in the ad or provide voice-over services.

Keep in mind that the length of your commercial will influence both production and broadcasting costs. So a shorter commercial (e.g., 10 to 15 seconds) will naturally cost less to create and air than a longer commercial (e.g., 30 to 60 seconds).

Average TV Ad Broadcasting Costs

For local television stations, advertisers can expect to pay a minimum of $5 per 1,000 viewers for a 30-second commercial. But this depends drastically on which shows you want your commercials to air on. 

In addition, how frequently you want your ad to appear will also impact your total broadcasting costs. If you’re on a budget or not sure you want to make such a hefty investment, consider alternative advertising and marketing channels, such as, say, online ontodaytv.com or even airing your commercial online through platforms like YouTube.